(NaturalNews) The iconic butterfly (label) is really taking flight, surpassing projections by more than double last year, proving that 90% of Americans would love to know what is in their food and are taking actions to look for a label which tells them that the genes of their foods haven’t been modified and altered in a laboratory. Currently, there are more than 20,000 “Non-GMO Project Verified” products and 2,200 participating brands, and the number is rapidly growing. Public demand is expanding the project’s capacity, and the program’s administration is busy hiring more inspectors, technical administrators and certification bodies to handle the expansion. The compliance and technical verification process is comparable to organic but not exactly the same. “We currently have more than 2,200 participating brands, and are receiving an average of 70-80 new verification inquiries every week,” said Megan Westgate, Executive Director of the Non-GMO Project.
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